We know that social media marketing works because it proves over and over again. There are over 3 billion users combined on these two social networking sites. Grow your eCommerce brand on social media platforms provide marvelous opportunities for brands to engage with a high audience, including:
- Prospective and current clients
- Increase brand awareness
- Promote their products in a fun way
- Using an interactive method
It is vital due to the tremendous growth of eCommerce sales in recent years. According to the Commerce Department, US eCommerce will grow by 44% by 2020. Since 1990, we haven’t seen such a high level of inflation in two decades. Social media is becoming increasingly popular for virtual connections and shopping online.
Using social media, you can let your consumers know more about your brand personality or your company’s mission. Create meaningful content and sharing it on the platforms. They develop a closer relationship with your brand and become more attached as a result. Due to their popularity with consumers, Facebook and Instagram will be the focus of this blog post.
Instagram and Facebook Growth Organically
Growing your online presence could be easier if you use social media. Generally speaking, you have two options. Organically or through paid advertisements. Growing your following this way is achieved by posting regularly on social media. Take the time to know other accounts and interacting with them.
You can grow your business effectively by posting on social media channels. Your ability to share content on each social network will be different.
The social network allows users to share status updates, photos, and videos. even share other people’s content. As well, Facebook messaging enables brands to respond to consumer concerns quickly and personally. Humanistic social strategies allow brands to differentiate themselves from merely being products. As a body of like-minded individuals.
In comparison to Facebook, Instagram focuses more on aesthetics and photos. IGTV is a platform where users can share IGTVs, IG posts, and main feed posts. Users can post up to 10 photos and/or videos to their main feeds and their pages will display both. In addition, on the feed that appears when the app is first opened.
Engage Your Followers
Both Instagram and Facebook are equally effective in attracting users. Engaging your audience more will help you. Engaging with content is determined by the interest people have in it. Content quality and brand attraction. Increasing their chances of engaging. Your brand should be aligned with your content so that you can share only high-quality posts.
You can also increase engagement by engaging with your followers. Comments from your followers can help you gain more exposure. If you get tagged in a story, or if you get a direct message, please respond. Your interaction with the user will become more meaningful and appreciated through this genuine connection. There is also a noticeable interaction between others.
It is easy to describe Warby Parker as a brand that does this well. The feed is centered on eyeglasses, and the branding is predominantly blue. The Instagram page they have crafted is fantastic. In terms of their values, the type of community they support, and who they are, there’s no doubt.
Network with Other Accounts
Networking is another proven means of building your brand’s presence on social media. In addition to other brands, it can also include other large accounts such as:
- Visiting websites
- And so on
Through networking with these types of accounts, you can build your followings and grow your respective bases. The organic growth of a community is accomplished through networking. The best results are achieved by networking with accounts that are in the same target demographic.
You are more likely to share content that is of interest to your audiences if there are similarities between them. You grow not only your following through networking. By connecting individuals with brands and accounts that they are genuinely interested in. You are providing additional value to your audience.
Social media requires consistency. The more frequently your feed appears in the feeds of your followers. As a result, your content will appear more on Instagram and Facebook. This strategy requires great care. It is possible to annoy followers by posting too much, and they could unfollow you.
Our social media partners are notified when posts are scheduled. Posts are scheduled at different times three times a week. According to the follower activity and when the content is most likely to be interacted with, these times are set. In this way, they’re more likely to see what you have to say without being bombarded with it.
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Your brand’s social channels should be scheduled while you’re doing this. A brand may think something is exciting and fun. But it might be unprofessional to another. When you are aware of the proper tone for your posts.
Sharing only high-quality content is important when posting. In the caption copy and the photo/video content. The quality of your content is communicated to your audience when it is clear, well-lit, and thoughtful. Online content that is of high quality may attract them. As well as the products/services you offer, they will relate this to it.
Share Links to Amazon
You can also engage your social media strategy directly with your sales strategy by sharing links to your Amazon listings. Your followers can access your listing directly by clicking the link you share instead of going to Amazon to search for it and getting distracted by its SERP.
Take into consideration how often you link to your Amazon listing when scheduling posts. Direct links, shared too frequently, can make your posts appear more like ads. Trust and awareness are the main components of social media, so keep them in mind.